Berhan Grains
Leverage a strong product and existent online presence to increase reach and covert that reach into sales.
increase in total sales
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%
increase in returning customers
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%
increase in online store conversion rate
0
%
Who Are They?
Berhan Grains specializes in the importing, traditional preparation, milling, packaging and distribution of authentic Abyssinica Teff products primarily for North American markets. Leverage a strong product and existent online presence to increase reach and covert that reach into sales.
Our Strategy And How We Delivered The Solution
Optimize The Website
- Optimize the existing website to focus on its sales-focused perspective.
- Push notifications for sales and bundles
- A Lead Magnet offering a 10% discount for first-time customers
Narrow The Target
- Focus on a niche audience
- Hone in on expecting and nursing mothers allowing for more specific and effective communication
- More precision allowed for increased opportunities for influencer partnerships
Get People Talking
- Create a buzz in the community through the grand opening event at a brick-and-mortar location
- This event commemorated their membership in the chamber of commerce and showcased authentic dishes made using teff
Strengthen Online Presence
- Ongoing website blogs for search engine optimization
- Newsletters for upcoming events, company updates, and existing promotions
- Beginning in Barrie and expanding to the GTA, paid search ads were used alongside keyword targeting to drive online sales.
The Results
In their first month, Berhan Grains saw significant growth and reach.
Through their online store, they saw:
increase in online store sessions
0
%
increase in online store conversion rate
0
%
average order value
0
%
From organic social media efforts, Berhan saw:
increase in Facebook page reach
0
%
increase in Instagram reach
0
%
increase in accounts engaged on Instagram
0
%
What's Next For Berhan Grains?
Further, develop an online presence by optimizing Google Ads and conducting additional website audits. We will also explore other sales channels by building an Amazon storefront and conducting outreach for potential partnerships in relevant industries.
