Do you need a marketing agency or a creative agency? What does that actually mean, and how can I tell the difference?
Unlike marketing, it’s actually not complicated. A marketing agency will take care of, well, your marketing. A creative agency on the other hand can offer even more.
And Siva? We take care of everything, so you can focus on what you do best.
We have built a step-by-step journey that guarantees something we like to call “repeatable uniqueness”. We’ll tell you more about why that’s important soon, but here’s what the process at our creative agency looks like:
When you meet us for your discovery meeting, be prepared to dissect every part of your business. We’re not interested in surface level insights, and we ask the tough questions. We really need to “get” you and your business. We need to understand it as well as you do. That’s what this meeting is all about.
This is where we combine everything we learned in the discovery meeting with our unique perspective, experience, and expertise. You may be surprised with considerations that never crossed your mind. Embrace them.
This step moves the plan forward, to the hands of our production team. We have the best people in the business and an expert for everything. Business strategy, functionality, copy, design, and analytics. Whatever you might need, we’ve you covered.
A strategy that isn’t backed by data isn’t much of a strategy. This is where we use the critical information gathered about your business and look at everything from competitors to customer avatars. No one clicks a mouse or strokes a key until we know why we’re doing it.
With the who, what, when, where, and why now known to us, it’s time to tackle the how. We reverse engineer specific goals and measurable targets to ensure we hit every single one of them.
No two businesses are the same, and so no two strategies will be, either. No cookie-cutter plans here. Implementation can include content and conversion strategies, social media, public relations, advertising, and more.
This is usually everyone’s favourite part. While it’s definitely time to celebrate the new success we’ve created together, it’s also time to analyze, optimize, and rework anything necessary for even further success. This is where we capture momentum to catapult your business even further.
Do It Again
That’s right. This journey has no end, it’s all about continual, steady growth for your business. Improve what’s working and throw away what isn’t. You’re doing fantastic, but we think you can always be doing better.
With growth and success comes inefficiencies and growing pains. It’s time to create systems to maintain capacity and keep up with your increased demand.
We told you we would come back to this.
The thing about creating something unique and memorable is that it doesn’t stay that way for long. What impresses and blows your mind one minute, is upstaged by the next big thing one minute later.
Siva Creative’s process is not only designed to create something unique, it’s designed to do it over and over again. We blow minds, early and often.
Find out where your marketing stands. We’ll audit it for free.