Digital Marketing and Web Development: Why You Need Them Both

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As a business owner, your main priority is to get as much attention to your business as possible. You need to find as many ways as you can to draw in your desired audience and to increase sales. This includes digital marketing and web development. Some people might believe that a website is all you need while others believe the opposite. The truth is, both are crucial when it comes to a successful business. But why? Well, each component has its benefits and in the end, you can’t have one without the other. It’s kind of like when you go out for ice cream. Are you really going out of your way to buy ice cream and then getting a kid scoop? What’s the point of that? Just get a regular scoop size (or larger, no judgement) and make it worth your while.

Firstly, let’s get into why both digital marketing and web development are important to your business.

Digital Marketing

digital marketing and web development

So, what is digital marketing? Digital marketing is when a business advertises its products or services through digital platforms. A couple examples of these platforms include Instagram, email marketing, web banner ads, and Youtube pre-roll advertisements. 

These days, digital marketing is a must for consumers’ shopping experiences. It’s found that 48% of consumers start their shopping on search engines, 33% look to a brand website, and 26% browse through mobile apps. While digital media grows within society and becomes more important, it becomes increasingly necessary for businesses to advertise online as well.

Web Development

web development

Web development is the process of building a website and maintaining it to allow for a well-functioning website. Having a website is really important for helping consumers understand what your business is and if they want to buy from you. I don’t know about you, but when I want to buy from a company, I’ll be really concerned if they don’t have a website. It’s just such an important aspect of a company these days. When a company doesn’t have one, it takes away from its credibility.

Overall, a website is great at providing audiences with all the information they need about your company. You can put whatever information you want on it. From what your business is about, to the services you offer, to blogs. Anything that will attract the right people is a good place to start.

So, if both work well separately, why do I need them together?

Great question! Think about it like this, imagine hosting a party on Saturday night and not telling anyone about it. No one’s going to show up. It might be one hell of a party, but what’s the point if no one knows it’s even happening? The same goes for digital marketing and web development.

Digital marketing and web development, party reference

You can have a killer website but you won’t get any leads if no one knows it exists. You need to advertise it through digital media to let people know you exist and lead them to your website. It’s the same the other way around. You can’t have an amazing digital marketing campaign without having a call-to-action that leads the audience to your website. Where are they going to go? Unless you want them to DM you on Instagram, but that’s not very efficient for a growing business.

It’s crucial that you have both a strong digital marketing strategy as well as a functional website. This pairing is perfect for efficiently attracting an audience and growing your business. While one draws attention, the other seals the deal. Don’t know where to start for your business? Don’t worry about it! Siva does both digital marketing and web development. We have the strongest group of experts that will help you reach your business goals. From social media advertising to revamping your website (or even starting from scratch) we can do it all! Call us today and let’s get started!

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