E-commerce Website
You Want A Website That:
STREAMLINED EXPERIENCE SEAMLESS COMMUNICATION
Phase 1
- Onboarding Questionnaire
- Kick Off Meeting
- Home Page Copy + Design
- Home Page Review + Revisions
Phase 2
- Full Website Copy + Design
- Full Website Coded Out
- Full Website Review + Revisions
Phase 3
- Website Launch
- Post-Launch Optimization
FULL BREAKDOWN
Business Development
- Discovering your value proposition
- Who is your target audience and what do you want them to do?
- Competitor analysis – What does your competition do better?
- Scalability
- Figuring out how to open your business in a digital format
- Primary sources of revenue
- SWOT analysis
- Business Development
- New and unexplored market opportunities
- Short and long term goals
- Networking within the community or targeted community
- Gaining the trust of future employees and showing them your business core values
- Business mission statement, culture, and client
- Retention strategy/proof
Website Functionality
- Completely custom (non-templated) design and development – Custom functionality integration, unbound third-party integration (API, libraries, add-ons, plugins)
- Fully-researched and properly-integrated site-map and nomenclature
- User-experience (UX) and user-interface (UI) tested website
- Multiple levels of lead-generation, lead-collection, and lead-nurturing (industry-standard techniques integrated throughout)
- SMTP (email) tracking and optimization to ensure guaranteed mail delivery
- Responsive to every device, browser, and operating system
- User friendly back-end dashboard for easy DIY website changes/blog uploading
- Front-end website editor, simple drag-and-drop website builder
- Essentially unlimited content delivery options
- Standard responsive layouts and sections
- Timed and sessioned dynamic popups and/or clicked popups
- Scroll-changes, entrance/exit, and scroll animations
- Horizontal & vertical sliders, carousels, dynamic posts
- Optimized Call To Actions (CTAs)
- Titles, descriptions, meta, assets, keywords
- Sitemap, scanned and addressed security and 404 errors
- Load times, GTMetrix, Pingdom speed tests
Branded Design
- Website mock-ups
- User-experience (UX) and user-interface (UI) designed mock-ups
- Essential Search Engine Optimization (SEO) Integration (Schema and meta tags)
- Google Analytics traffic monitoring and tracking, Google Webmaster, Google Search Console
- Clear, purposeful site navigation with a feature-rich experience
- Aesthetically pleasing, with relevant and original content geared towards a specific audience
- Consistent branding throughout
- High quality professional and appropriate imagery
- Champion of advanced website design elements
Copy Development
- Dissecting your brand’s tone, voice, and flow
- Straightforward and open communication with your target audience
- Gaining trust and building a relationship with your website visitors
- Effectively communicating your value proposition
- Powerful and creative calls to action throughout
- Filtering out customers you don’t want
- Memorable storytelling
SEO Ready
- Accessibility
- Keyword searches
- Optimization on all devices
- Quick load times
- Organically locating your website
- Boost credit and authority
- Improve the user experience
eCommerce Integration
- Secure gateway for accepting credit card and many other payment options
- Secure user/buyer login
- CRM integration for retargeting after client purchase
- Custom confirmation order page
- Automatic tax and shipping calculations
- Purchase tracking, unfinished cart notification, and visitor insights
- Ease-of-use for customers to ensure purchases are as simple as possible, maximizing potential profits
- Ability to sell multiple products with multiple options
- Dynamic events calendar
- Individual product pages
- Optimization for conversion
- Training video provided for uploading and editing products for sale
Integrations (Optional)
- Google Review feed
- Dynamic social media feed
- Client purchased lead capture plugin
- RSS Feed
- Event calendar
- Client payment portal
- eCommerce membership purchase capabilities
- Prequalified client form / Smart Form
- A sales funnel that generates leads to the client’s plugin
- Realty Press
