Blogging sounds like such an early 2000s concept, doesn’t it? Wrong! It’s actually incredibly popular, useful, and profitable even in 2021! Here are some times to learn how to build a profitable blog in 2021. Make sure to bookmark this blog because it’ll come in handy when you need a boost!
1. Level up Your Content
Avoid only blogging about your hobbies and interests. Instead, captivate your readers by educating them on something they don’t already know. For instance, if someone is looking for facts, they can easily find it on Google in just a couple of seconds.
So, how do you captivate your audience? Be their expert and give your opinion! Combine these to create useful, engaging content that caters to your readers. Your opinion will hook them and your expertise will give you credibility.
2. Use Social Media to Give Your Blog a Leg Up
Finding a social media platform can be tricky. But once you find one, it can complement your blog perfectly. For instance, if you’re a photographer check out Instagram or Twitter. If you love making videos, take a look at Youtube, Instagram, or TikTok. If you’re looking for engaging, real-time conversations, have a gander at Twitter or Reddit. Whatever you choose, make sure it fits within your niche. If you fully dedicate your time, you can expect to see considerable growth!
3. Don’t Neglect Your Email List
You may be thinking, “But emailing is out-of-date…what’s the point?” Well, dear reader, using an email list lets you deliver one-on-one messages with your readers. Not to mention, it’s the best way to directly connect people to your blog. In fact, you’re 6x more likely to get a higher click-through rate from emails than tweets!
Use newsletters to inform your audience about a new blog and hint towards what they can expect to learn from reading it. Plus, it keeps your blog both top-of-mind and searchable in their inbox.
4. Continually Learn How to Become a Better Writer
This doesn’t mean having long-winded descriptions or flowery wording. Becoming a better writer means becoming more persuasive and selective with your word choices. It also means learning the fundamentals of grammar, syntax, and punctuation. If a viewer sees a post that’s poorly put together, they’ll click off immediately. They want a source they can trust, show them you’re trustworthy with a well-structured blog.
Don’t forget to proofread your blog! If you don’t have someone for peer-review, read your blog aloud. If there’s a mistake, your brain will find it much faster than if you were reading in your head. Why? Well, it’s because your brain already knows what you’ve written. It’ll gloss over your mistakes and compensate for them (fill in the gaps) as you proofread. Instead, reading it aloud forces you to slow down and read each word carefully, thereby helping any mistakes shine through.
There you have it! Siva Creative’s top tips on how to build a profitable blog for your business. It may sound like a lot of work. If this resonates with you, reach out to Siva today! We are your one-stop-shop for all things digital. We cannot wait to show you what we can do.