Advertising is a great way to let people know your business exists and to make it stand out from the competition. It’s your chance to be creative and have fun! But do you want to take it to the next level? There’s a way to promote your business that’s sure to get people talking about your brand. It’s called a guerrilla campaign. But you might be asking yourself:
What is Guerrilla Marketing?
Guerrilla marketing is a form of advertising that uses unconventional or interactive methods to draw attention. The great thing about a guerrilla campaign is that the opportunities are endless. You can create all sorts of unique ads that are strategically placed in public areas. The benefit of guerrilla marketing is its flexibility when it comes to budgeting. Since guerrilla marketing is almost limitless, you can do something very unique at a low cost. That’s why it can be very beneficial to smaller businesses. But a company of any size can benefit from this advertising method.
So, how do you develop a successful guerilla campaign? There are a few things to consider so let’s get started!
The Unexpected
The main component of a guerrilla campaign is its ability to catch you off guard and show you something you weren’t expecting. Think outside of the box, as cliché as that sounds. Play around with your surroundings and see what crazy ideas you come up with. What you create needs to be wild and unique enough that it’s worth being talked about. So, get creative!
Stand Out From the Crowd
Guerrilla marketing is the perfect opportunity to make yourself stand out from your competitors. If your business is in a large market, basic advertising might not be enough. You want to do something fun that no one else is doing. That’s what gets people talking about your business over others.
Play With Location
A big component of guerilla marketing is location. Since you won’t be creating basic print ads, your location could be a part of your campaign. For example, here’s how Mcdonald’s incorporated their surroundings with their campaign. They used the crosswalk markings as part of their advertising. That’s what makes it special and clever.
Be Interactive
I said it once, and I’ll say it again. Guerrilla marketing is the chance to be creative. Having your ad directly interact with your audience will allow them to easily remember your product. There are many ways to have your ad be interactive. One grand way to do it is through an installation. You could have an exciting activity that people could walk through and experience. It doesn’t just have to be an activity. It could be one of those snapchat filters. It’s interactive and brings awareness to your business.
Now, let’s take a look at BMW. They created a guerilla campaign for MINI where people walked into a photo booth on the street. There, they would put on headphones and pick a MINI car of their choice and have their headphones match the side mirrors of the car. Once a photo is taken on them, it’s immediately displayed on a video billboard and streamed on the internet.
Hopefully you learned a little something today. If you’re a brand willing to try something new, go ahead and try a guerrilla campaign! If you need help with any marketing needs, reach out to us at Siva Inc. and we’ll help you get started!
