ChamberMade
Who is ChamberMade?
ChamberMade is a major association management software and system created specifically for chambers of commerce. Most importantly, ChamberMade’s features aren’t broad or generic; every feature addresses the specific challenges that staff members, board members, and chamber members face.
The Challenge
“ChamberMade” didn’t start out as ChamberMade. Our developers were tasked with updating a chamber of commerce website that was… not so great. It was out of date, out of style, and relied heavily on tasks being carried out manually. Small fixes were made, but ultimately their platform was too outdated to support the updates, optimizations, and automations that this chamber needed to serve their community.
The Solution
Instead of giving up, we created ChamberMade. We worked alongside the chamber of commerce staff to code and create a system that automates manual tasks, solves everyday chamber challenges, creates monetization opportunities, and ultimately makes their lives easier. Going in with a head scratcher and coming out with a brand new system, ChamberMade can offer its software to other chambers now, too.
THE OFFICIAL BRAND
Branding Guidelines Challenge
Capturing a look and feel that’s modern, out of the box yet professional is no easy feat. The challenge here was to create a logo and colour palette that comes across forward-thinking and stands out from the competition, but not too out of the box that it intimidates chamber of commerce staff and members that may not be as tech-savvy.
Brand Guidelines Solution
The sharp purple and gold translate sophistication and professionalism, while the “shine” of the logo gets across a sense of modernity. With Montserrat as the header typography and Oxygen as the body typography, all aspects of the branding are clean, streamlined, and easy to read.
THE WEBSITE
The Website Challenge
Similar to the branding challenge, the goal was to aim for the fine line between a clean, futuristic look while still coming across as user-friendly and inviting. An additional challenge was to make sure that the extensive list of features were listed with their details without overwhelming the user
The Website Solution
Following suit with the branding outcome, the website follows clean lines and a simple site map, using strategic categorizing and nesting to fully explain all of ChamberMade’s features. To really capitalize on the user friendly aspect, the team created ChamberLearn, a section of the website that will be home to endless onboarding, troubleshooting, and training videos to make switching to ChamberMade an easy decision for even the most insecure tech users.
