Who is DreamPeach?
DreamPeach is an adult toy and accessory brand that promotes sexual wellness and breaking the stigma around sexual exploration. They aim to create a digital space where people can explore their sexual identity freely, in a way that empowers and encourages self-growth and self-discovery.
In a space where the majority of adult e-commerce sites are raunchy and take the angle of secrecy, DreamPeach’s goal was to disturb the status quo. The challenge here was to nail the fine line between tasteful, sexual positivity but still play with innuendos and be a little cheeky.
We broke through with design and messaging that’s unapologetically sexual and confident, while still being educational and reassuring. One of the most important parts of this brand was to make sure we appealed to all sort of sex-havers, regardless of where they are in their sexual journey.
THE OFFICIAL BRAND
Branding Guidelines Challenge
With DreamPeach, we had a blank canvas to work with. The challenge here was to create branding guidelines and an identity—how the brand looks, talks, and shows itself off—with little to go off of. Although not at the marketing stage, extensive market and design research was critical in order to set the foundation and ensure the brand’s integrity for whatever may come next.
Brand Guidelines Solution
Our design team covered all the bases in DreamPeach’s guidelines, including designs for product packaging (you can never dream too big). We established a versatile palette backed by color theory that appeals to their market, and a sample of custom typography should they choose to use it.