Maxim Innovation

Who is Maxim Innovation ?

Established in 2006, Maxim Innovation is dedicated to providing the highest quality SR&ED consulting services to their clients in a variety of industries pursuing research and development projects.

The Challenge

Maxim Innovation needed an updated, refreshed website that matches their professionalism and reputation associated with the CRA. Maxim Innovation aimed to demonstrate their extensive knowledge in SR&ED and other Canadian tax incentive programs.

The Solution

Siva created a brand new website for Maxim Innovation that effectively converts leads while being informative and clear-cut for any client pushing the envelope in research and development projects within Canada.

THE WEBSITE

The Website Challenge

Maxim Innovation came to Siva without a website. Maxim Innovation wanted a website that stood apart from the competition. It needed to be clean, easy to navigate, and informative without being overbearing.

The Website Solution

To achieve Maxim Innovation’s dream website, we leaned into their branding, used creative design elements from their logo to create a consistent impression throughout the website. Our copy was strategically placed and concisely written to ensure nothing got cloudy.
SIVAREBRAND-MAXIMPORTFOLIO-MARKETINGHEADER

THE MARKETING STRATEGY

Marketing Strategy Challenge

Once we handled the website, marketing was next on the list. With an industry like Maxim’s, the goal is to establish discourse that’s conversational and friendly while still maintaining professionalism and the educational aspect.

Marketing Strategy Solution

Our team used multiple channels—socials, blogs, and newsletters—to both gain new leads, and keep existing leads in our funnel. Socials and newsletters focus on short-form tips, while our blogs unpack frequently asked industry questions and concerns. Socials, newsletters and blogs also play another role in funneling leads to Maxim’s webinar; a key value proposition in converting leads to clients.

The only good reason to look back is to see how far you’ve come.

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Siva vs. Others

Hosting Comparisons

Service

Siva Hosting

Other Hosting

Lowest Price

$19.99/month

$5-$20/month

Traffic/Bandwidth

Unmetered

Unmetered

Disk Space Per Site

5GB

1-10GB

24/7 Support

Yes

Varies

Website Optimization

Yes

No

Asset Compression

Yes

No

Brute Force Protection

Yes

No

Malware Protection

Yes

No

Load Balanced Servers

Yes

No

Easy Client Editing

Yes

No

Free Website Updates

Yes

Definitely not

Unprompted Check-Ins

Yes

Definitely not

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