Maxim Innovation
Who is Maxim Innovation?
Established in 2006, Maxim Innovation is dedicated to providing the highest quality SR&ED consulting services to their clients in a variety of industries pursuing research and development projects.
The Challenge
Maxim Innovation needed an updated, refreshed website that matches their professionalism and reputation associated with the CRA. Maxim Innovation aimed to demonstrate their extensive knowledge in SR&ED and other Canadian tax incentive programs.
The Solution
Siva created a brand new website for Maxim Innovation that effectively converts leads while being informative and clear-cut for any client pushing the envelope in research and development projects within Canada.
THE WEBSITE
The Website Challenge
Maxim Innovation came to Siva without a website. Maxim Innovation wanted a website that stood apart from the competition. It needed to be clean, easy to navigate, and informative without being overbearing.
The Website Solution
To achieve Maxim Innovation’s dream website, we leaned into their branding, used creative design elements from their logo to create a consistent impression throughout the website. Our copy was strategically placed and concisely written to ensure nothing got cloudy.
THE MARKETING STRATEGY
Marketing Strategy Challenge
Once we handled the website, marketing was next on the list. With an industry like Maxim’s, the goal is to establish discourse that’s conversational and friendly while still maintaining professionalism and the educational aspect.
Marketing Strategy Solution
Our team used multiple channels—socials, blogs, and newsletters—to both gain new leads, and keep existing leads in our funnel. Socials and newsletters focus on short-form tips, while our blogs unpack frequently asked industry questions and concerns. Socials, newsletters and blogs also play another role in funneling leads to Maxim’s webinar; a key value proposition in converting leads to clients.
