Siva

Who is Siva ?

Are we… are we really doing this? We’re Siva, the agency that put this all together. Why put ourselves in our own portfolio? Well, only our best makes it here, so if we didn’t put ourselves then we might as well just shut it all down. Siva is everything you want the agency on your team to be: led by strategy, focused on human connection.

The Challenge

Unlike our partners where the challenge is often to build up, the integral part of us moving forward was stripping it all back. Pausing. Questioning. Answering the hard questions like, “does how we present ourselves match who we’ve become?” and even harder ones like, “how much will this cost?” With the green light from our seniors, it was all hands on deck to put an end to our identity crisis.

The Solution

We torched it all. Kidding. We stayed true to why we started, and translated that into a new identity that’s timeless, dynamic, and forward-thinking. Why we’re good at what we do comes down to one thing, really: real people talking to real people. Our rebrand now represents all that we are and all that we will be. For our full origin story and in-depth rebrand manifesto, make sure to read through our shiny new brand guidelines.

THE OFFICIAL BRAND

Branding Guidelines Challenge

All the other moving parts of our rebrand required redoing, but the creation of our brand guidelines was a blank canvas labour of love. Our previous lack of brand guidelines is part of what led to our identity crisis, and we had our work cut out for us.

Brand Guidelines Solution

After much time at the drawing board, our guidelines package is the first place where the new Siva comes to life, artfully showcasing how we talk and how we show up. Our guidelines act as a manifesto, offering a back story of how we got here and showing our ability to adapt. All the must-haves—typography, colors, editorial rules, and so on— are there, but put together in such a way that it feels like a casual conversation. We’re real people after all.

THE WEBSITE

The Website Challenge

How does one create a website to represent themselves, if they don’t know who they are? Trick question. It can’t be done. Well, at least not successfully. Our now retired website had all the right ideas, but lacked direction. Like when a three-year-old draws on a wall: good intentions, questionable execution.

The Website Solution

Our new digital home focuses on directional flow, catering first and foremost to the user’s experience. We flexed our creative muscles and incorporated extensive visuals throughout the site to show off what we can do. To tie into our branding, you’ll find cohesive monochrome colours with pops of red. We’re bold and dynamic, and our entire site acts as a portfolio (aka bragging rights).

PROFESSIONAL PHOTOSHOOT

The people behind the scenes have to look just as good as our digital makeover, obviously. We arranged a company-wide photoshoot to match the tone of our brand, making for a bada** team page. It was important for this shoot to represent our newly found identity, and set the precedent for what’s to come. We collaborated, repositioned, and had fun through the process, but the outcome is professional, cleanly executed, and delivers the tone we set out to capture.
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THE MARKETING STRATEGY

Marketing Strategy Challenge

We had to re-establish our brand and tone, without yet revealing our new logo and visuals. Creating “hype” online depends on calculated timing, so we had to be sure that it was long enough to create suspense, but not too long that interest is lost. Besides the tease leading up to our rebrand reveal, our strategy had to take into account the strength of each platform and use them each in their own way to reintroduce ourselves.

Marketing Strategy Solution

We had to re-establish our brand and tone, without yet revealing our new logo and visuals. Creating “hype” online depends on calculated timing, so we had to be sure that it was long enough to create suspense, but not too long that interest is lost. Besides the tease leading up to our rebrand reveal, our strategy had to take into account the strength of each platform and use them each in their own way to reintroduce ourselves.

The only good reason to look back is to see how far you’ve come.

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Siva vs. Others

Hosting Comparisons

Service

Siva Hosting

Other Hosting

Lowest Price

$19.99/month

$5-$20/month

Traffic/Bandwidth

Unmetered

Unmetered

Disk Space Per Site

5GB

1-10GB

24/7 Support

Yes

Varies

Website Optimization

Yes

No

Asset Compression

Yes

No

Brute Force Protection

Yes

No

Malware Protection

Yes

No

Load Balanced Servers

Yes

No

Easy Client Editing

Yes

No

Free Website Updates

Yes

Definitely not

Unprompted Check-Ins

Yes

Definitely not

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