Pantone has unveiled 2022’s Colour of the Year and it is among the most eye-catching ever.
For the first time since they began setting a yearly tone, Pantone created a brand new colour: Very Peri. Furthermore, Pantone describes it as a dynamic periwinkle blue hue with a vivifying violet red undertone. Additionally, the global colour authority says it blends the faithfulness and constancy of blue with the energy and excitement of red, and introduces an empowering mix of newness.
“It’s soft, it’s inviting, but it’s giving me a nostalgic vibe. When I was younger, I loved periwinkle,” said Nichelle Lewis, design guru at SIVA Inc.
“Colour as a Critical Form of Communication”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” said Laurie Pressman, Vice President of the Pantone Colour Institute. “As society continues to recognize colour as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
“Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place,” added Pressman.
Since its founding in 2000, the Pantone Colour of the Year has set the tone for the entire design industry. From apparel, fashion accessories, and beauty products, to home décor, packaging, and multimedia design. “Pantone is the colour master,” said Lewis. “It is not only for design and marketing, but it’s for fashion, it’s for print, it’s for everything you see.”
How Did Pantone Get To Very Peri?
Pantone says the selection process requires thoughtful consideration and trend analysis. Colour experts comb the world looking for new influences, including in the entertainment and film industry, art, fashion, design, and popular travel destinations. Influences may also come from new technologies, materials, textures, and effects that emerge.
Past Colour of the Year selections include:
- Ultimate Gray and Illuminating (2021)
- Classic Blue (2020)
- Living Coral (2019)
- Ultra Violet (2018)
- Greenery (2017)
- Serenity and Rose Quartz (2016)
- Marsala (2015)
- Radiant Orchid (2014)
- Emerald (2013)
- Tangerine Tango (2012)
- Honeysuckle (2011)
- Turquoise (2010)
- Mimosa (2009)
- Blue Iris (2008)
- Chili Pepper (2007)
- Sand Dollar (2006)
- Blue Turquoise (2005)
- Tigerlily (2004)
- Aqua Sky (2003)
- True Red (2002)
- Fuchsia Rose (2001)
- Cerulean (2000)
