When Fit Cricket Nutrition first signed on with Siva Creative, their name was Jump Bars. They approached Siva with a number of challenges. First of all, they needed a complete rebranding! Another company in a different industry had the same name as them. If they wanted to expand throughout North America, there would be a lot of confusion. Next, they needed an E-commerce site. Fit Cricket needed a user-friendly online platform that people could navigate with ease and be made adaptable for when they expand into the United States. Last but not least, they needed help to create consistent branding and messaging across their social media platforms. They needed to push past the small, seemingly personal social media image and transform the feed to portray the credible business it actually is.