Avid CRP

Chris MacMillan is a local reserve fund study specialist who has established himself as a reputable, experienced reserve fund specialist in the Ontario market. AvidCRP specializes in the production of thorough, accurate, and fair Reserve Fund Studies throughout Ontario.

Team

Siva

Deliverables

Full Branding
Lead Generation

The Challenge

Chris was looking to create a brand that reflected him as a person but also would give off the tone of professionalism and reliability. Throughout our research process, we discovered that Chris’s inspiration was largely due to his passion for planning and budgeting. Furthermore, we discovered that a common problem between Reserve Fund Specialists and Property Owners was the lack of connection and personalization in his business.

The Solution

We discovered a passion for folklore and family that was ingrained into AVID CRP’s values. We incorporated the Witch Ball directly into his logo and branding but used a timeless, industrial combination of modern and classic fonts and colour palettes to create a corporate but inviting brand. Then, while creating the custom website for AvidCRP, we included custom animations that painted a picture of who Chris is as a person and also kept the tone of the website professional & trustworthy.

The Results

We created a brand for AvidCRP that reflected both Chris’ personal values and passions seamlessly with his professionalism and expertise as a Reserve Fund Study Specialist. Having a website that is custom allowed Chris to have the creative freedom to work with us to create a site that reflected him and his business.

Chris continues to receive compliments on his website and exponential traffic growth and lead generation. We have positioned him as an educational hub for local property owners and his website’s audience behaviour shows that 8% of his visitors are accessing the blog section, which enhances brand awareness & recognition and improves the quality of his leads.

Colour Palette

“Summary here of colors.”

Typography

Big, bold and proud. Strong, smart and loud.

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Branding
Guidelines

TICKETING

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Siva vs. Others

Hosting Comparisons

Service

Siva Hosting

Other Hosting

Lowest Price

$19.99/month

$5-$20/month

Traffic/Bandwidth

Unmetered

Unmetered

Disk Space Per Site

5GB

1-10GB

24/7 Support

Yes

Varies

Website Optimization

Yes

No

Asset Compression

Yes

No

Brute Force Protection

Yes

No

Malware Protection

Yes

No

Load Balanced Servers

Yes

No

Easy Client Editing

Yes

No

Free Website Updates

Yes

Definitely not

Unprompted Check-Ins

Yes

Definitely not

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