FitCricket

Fit Cricket Nutrition truly stands apart from any other protein bar on the market—they use ground cricket flour (the Acheta Domesticus specifically) in their recipe. Promising the benefits of B12, Magnesium, Zinc, Calcium, Essential Amino Acids, Omegas, and Iron in their bars, the work was cut out for us.

 

 

Team

SIVA

Deliverables

Full Branding
E-Commerce
Marketing

The Challenge

When Fit Cricket Nutrition first signed on with Siva Creative, their name was Jump Bars. They approached Siva with a number of challenges. First of all, they needed a complete rebranding! Another company in a different industry had the same name as them. If they wanted to expand throughout North America, there would be a lot of confusion. Next, they needed an E-commerce site. Fit Cricket needed a user-friendly online platform that people could navigate with ease and be made adaptable for when they expand into the United States. Last but not least, they needed help to create consistent branding and messaging across their social media platforms. They needed to push past the small, seemingly personal social media image and transform the feed to portray the credible business it actually is.

The Solution

Siva Creative did extensive market research into cricket protein and other protein sources in the supplement industry. They established Fit Cricket’s target market, messaging, and came up with the new name “Fit Cricket Nutrition”, a new logo, and a new slogan: “Go Green & Get Your Protein”. We launched a successful rebrand (New Logo, Name, Packaging, Messaging, and more) to current followers and used this new branding to create a completely custom E-commerce website. The website was a success and continuously gets feedback about how informative it is about Cricket protein. Our E-commerce solutions are easy for our client to use and manage on the backend and easy for customers to choose their payment and shipping options. Lastly, we managed Fit Cricket’s social media and established an authoritative, informative, and approachable brand through our monthly strategies and watched their organic following grow.

The Results

Fit Cricket remains competitive with fellow cricket protein supplement businesses and holds their place on the first or second page of Google for competitive keywords like “Cricket Protein” and “Buy Cricket Protein Toronto”. Fit Cricket has scaled and continues to see exponential growth in the quickly flourishing cricket industry.

Colour Palette

“Summary here of colors.”

Typography

Big, bold and proud. Strong, smart and loud.

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Branding
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Malware Protection

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Easy Client Editing

Yes

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Free Website Updates

Yes

Definitely not

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