Customer feedback is a crucial part of running a successful business. It’s important to know what is working and what isn’t in your business. This way, you’re self-aware and can get to fixing any problems. At the end of the day, if the customers aren’t satisfied, your business won’t last. Sometimes, getting customer feedback can be a bit of a hassle. So let me walk you through a couple of different, simple methods on how to gain lots of quality feedback. Let’s get started!
Social Media Customer Feedback
One popular way to gain feedback from customers is by having surveys posted on social media such as Instagram. There are a few different ways you can accomplish this.
You can post a survey on your account and allow people to comment their opinions. This also gives people the opportunity to communicate with each other and have discussions about their experiences with your product or service.
If you don’t want people leaving their feedback in your comments, try having a post that links to a survey. The link can either be in the caption, or just mention in your post that the link for the survey is in your account bio. Then, the surveys can be anonymous if necessary, meanwhile, commenting would allow people to see who says what. Many people might not feel comfortable with that.
That’s not all for social media used for customer feedback. Instagram stories are a great place to get results. You can either link to a survey, or you have the option to ask people directly some questions and you can receive each person’s response. There’s also an option for polls instead of open-ended questions. These are very quick and easy to fill out and can encourage more people to submit their answers.
Customer Feedback Emails
If you don’t feel like social media is the way for you, try sending surveys through emails. You can have many different forms of surveys. It all depends on what you think is best for the results you’re looking for. Here are some different types of questions for your surveys:
- Open-ended questions
- Closed-ended questions
- Multiple choice questions
- Rating scale questions
- This or that questions
If you like all of these types of questions, you can always create a survey from a platform such as Google questionnaire. Here, you can have all types of questions in one survey and send it off in the email. What’s great about emails, is they feel more personal. The more connected and personal you make the email feel, the more likely you are to get a response.
If you don’t want a full-blown questionnaire, you can send an automated email a little after someone’s experience with your business. Your email can simply ask how they would rate their experience. This allows you to see how people feel but the downside is, you won’t get any specific details.
Feedback boxes are another great method to gain feedback. Have a section on your website dedicated to allow customers to leave their comments or concerns. You can collect them all until you have the time to go through and review. There’s also the option to combine some of the other methods above. For example, you can send out an email that has a CTA which leads to the part of your website with the feedback box.
Offer a Reward for Feedback
Many people hate filling out a survey. It takes time and people can be lazy, even if it only takes five minutes. Aim for some sort of incentive. Maybe you can offer a discount or a chance to win a prize. Something that will make the customer more likely to complete the survey. You can apply a prize to any of the above methods if you choose.
And there you have it! A few easy ways to gain customer feedback for your business. Don’t have the time to do it yourself? Here at Siva, we have the time to handle your social media and other marketing needs, which do include gaining client feedback. Contact us and we’ll work together to help your company grow!