What is a Digital Marketing Agency?

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Siva’s client expectations, and why you should expect your marketing agency to do the same.

Researching marketing agencies can be confusing, especially for those who haven’t worked in the industry before. As a leader in your business, you expect certain things from the people you work with. Good news – so do marketing agencies. At Siva, we put emphasis on the expectations you have for us. Expectations are a way for us to track and achieve our goals, as well as create strong relationships with our clients.

Our process begins with the sales team. Our team works with you to figure out where your business was yesterday, how you got to where you are today, and where we can go tomorrow. You are the expert in your industry, and we’re the experts in ours. This is where we can learn from each other, and figure out what the best plan of action is. 

Communication is one of the most important expectations we have for ourselves and our clients. We outline these expectations during the onboarding process, where we provide our new clients with information on how to contact us, who will be their point of contact, and how long they can expect to wait before deliverables are given. We also provide same-day post-meeting notes, phone calls, and emails for our clients to maintain transparent communication, and confirm that we are always on the same page. In turn, we expect the same level of communication. We expect honest and timely communication so that we are able to tackle conflicts or new projects as efficiently, effectively, and on-brand with your vision as possible.

While you’re the expert in your business, we’re the experts in marketing. You know your business best, and you know which goals you want to achieve. We know marketing – we know how to grow businesses, how to analyze and fill the holes, and how to create a digital presence. In a partnership, we believe there needs to be a balance. With your expertise in your field and our expertise in the marketing field, we must be able to fuse our skills together to create a strategy that benefits you the most. 

We will not beat around the bush. At Siva, we create close, human relationships with our partners and never strive for less. We are always clear in our objectives, completely honest in our communication, and always provide you with the most concrete information. We expect our partners to do the same – to be totally honest and transparent about their business and what they expect from us. When both partners and agencies are clear with our objectives, we can create a solid strategy together for how you want your business to grow. Without truthfully knowing what the other is thinking, we won’t know which steps either of us are willing to take.

Expectations from both parties ensure satisfaction, reliability, and organization. By communicating openly and honestly, we are able to set goals and achieve them together. Being transparent about what we both want contributes to the success and growth of both of our companies.

For more information, check out HubSpot and Forbes blogs on how to set and manage client expectations. 

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