As we’ve heard a million times, a strong website is crucial for your business’ success. But part of your website’s success depends on the domain name and the Top Level Domain (TLD). A TLD is what comes after the period after your domain name. The TLD is more important than you think! You might be deciding which to choose from; .ca or .com. So which is best for your business?
What is .ca Used For?
.ca is a TLD used by Canadian businesses. There are certain requirements to be able to use this TLD and you can only use it if you’re a Canadian business or resident. Using this TLD is great if you’re conducting business in Canada. When Canadians search online, the top results will be local links. Therefore, having a Canadian domain will improve your SEO. .ca can even be beneficial for your sales. Canadians love supporting Canadian businesses. It was found that 70% of Canadians prefer to buy online from Canadian businesses.
What is .com Used For?
.com is a very popular TLD. Unlike .ca, it has no geographical ties. You can use this domain for international purposes. Using .com is great if you don’t have the urge to focus on one geographical area and just want a generic result. But remember, since it’s such a generic option, it might be hard to find a domain that has not been taken already.
Which is Best For Me?
Either option can be beneficial to you. It all depends on where you are! If you conduct your business in Canada only, .ca might be best for you. It will help with SEO and draw more attention to the right audience. But if you work internationally or have goals to work internationally in the future, it’s best to prepare and use .com.
We hope this helps you make the right decision for your business. Creating a website can be tricky—if you need any help with developing your site, reach out to us at Siva Inc. and we’ll help you get the ball rolling!