One of the most crucial questions you should have an answer to is “why is social media important for your business?”
There are those who think social media is the be-all and end-all when it comes to having a marketing strategy. The truth is that it’s just a single piece of the pie.
On the other hand, it’s far worse to assume it doesn’t matter. Here are some simple reasons your marketing needs to include a social media strategy.
Immediate Feedback
There are a few tools that allow for such an open flow of communication. Too often, companies ignore this incredibly useful portal straight into the mind of their consumers. You can find out what things work and what things don’t, straight from the horse’s mouth.
There is a delicate balancing act at play here though. Feedback can be important and will help you pivot when needed. However, you don’t want to constantly be changing your image, product, or service to cater to the few. A jack of all trades is a master of none, after all.
Connections
The other side of the two-way street is the communication you give back to your customers. There are so many companies competing for attention, having that real connection makes all the difference.
Important note: avoid pandering. People aren’t stupid and most see right through this. Be real, authentic, and true to your brand’s image. If your brand reflects the values of the consumer you’re targeting, a connection can be natural.
Top-Of-Mind
One of the few things people use on a daily basis is social media. Being able to speak directly to your customer on a regular basis keeps you top-of-mind.
Why is that important? Well, the chances you are going to market directly to your target in the time period they are actively shopping for a product are slim (know the marketing funnel). The point is to have built up enough trust, interest, and desire for your product so when they do decide they need it, yours is the first one they think of.
Employee Of The Month
Having a sales person camp outside a consumer’s window in order to answer any questions they might have is not only a little much, but it’s also asking a lot of your employee.
Social media is your hardest working employee. It doesn’t take vacations, and it doesn’t get sick. It meets your target wherever they are, any time of the day or night. When it comes to generating traffic, leads, and sales, social media is a workhorse.
That is, if you know how to use it effectively.
How Can I Make It Effective?
The one thing you’re going to need when it comes to using social media effectively is time. Here are some things you must consider:
- Choosing the right platform(s)
- Engaging with your customers
- Creating content
- Scheduling content
- Connecting with influencers
- Researching trends
- Checking on the competition
- Studying analytics
Get the picture? If you’re running a business, you better have enough time to do your social media right.
Or just work with Siva.
Instead of spending countless hours learning and implementing a social media strategy with no guarantee it’s going to work, trust us to do it right the first time.
Why Is Social Media Important For Your Business? You should now know why.
Not sure if your website or social media needs any help? Put your money where your mouth is and use our free audit.
