Electronic Media: Why Should my Business Produce Vlogs and Podcasts?

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Let’s be honest. When was the last time you sat down and read a book? Life is so fast paced these days and no one wants to spend their free time reading a book the same way they used to years ago. Let’s hope you even continue to read this blog all the way to the end. Multitasking with electronic media for entertainment and chores is the new free time for many. Vlogging and podcasts have become a common tool for many people to gain knowledge on a wide variety of topics or even just as a fun escape. Vlogs and podcasts topics range from scientific discoveries, true crime, comedy, and much more. The options are endless. Podcasts and vlogs are relatively new concepts in the world of electronic media. So, you might be asking yourself what these platforms are and why they have become so popular. So let’s get into it!

What is a Podcast?

A podcast is a form of electronic media that is a simple digital audio file. It usually comes in a series that people can subscribe to so they can tune in each episode. These podcasts are usually themed and fit all sorts of genres. Some podcasts also post videos of the discussion on some platforms besides just an audio file if they wish to do so.

What is a Vlog?

A vlog, short for “video blog”, is a video that is posted either on social media platforms or on a personal website. Typically, these are also posted on one channel that people can subscribe to. The videos aren’t usually too long and are an average of 10-30 mins long.

What are the Advantages of Podcasts?

Podcasts and vlogs are great for people who love to multitask. These days, it’s really hard to gain information while you have a busy schedule. A podcast is something that someone can listen to during their commute to work, while cooking, or while doing chores. Since it doesn’t require you to focus on a screen, you can play it in the background and absorb the information without intense concentration.

What are the Advantages of Vlogs?

Vlogs keep the audience engaged. You control the visuals and decide whether the video will have just a person talking to the screen. Maybe you’ll add some animations. You could even do skits or something a little more playful. The creativity is endless. Just like podcasts, vlogs can be played in the background while multitasking depending on the type of video. It’s usually the more conversational vlogs that are used for multitasking.

Vlogs and podcasts are also more efficient than carrying around tons of books that provide the same information. It’s easier to carry around and doesn’t cost any money.The benefit of electronic media is that you don’t need to pay for a podcast or vlog the way you pay for several books.

So How Can These Types of Electronic Media Benefit My Business?

Electronic media such as podcasts and vlogs are basically like free promotions. You don’t need to pay to post on the platforms. Since there are constantly people looking for all sorts of podcasts, you can find an angle for your business and use that to create meaningful content every episode. It may take some time to attract a large audience, but don’t worry! If you keep up with it and you know your audience, you’ll manage to draw attention to your business. Your company can post all sorts of topics from business tips to simple videos humanizing your brand. Something to help you stand out from your competitors.

Tips for Starting a Podcast or Vlog

  • Use the right equipment. Ex. quality cameras, a strong microphone, good lighting (for vlogs).
  • Create a posting schedule. Make sure to have a few videos ready to be uploaded and pick days you know you’ll post. This way, you stay consistent with posting content.
  • Keep things interesting. Especially for podcasts, if you don’t find a way to keep people interested long enough to finish the episode, you won’t be successful. Brainstorm creative ways to keep a podcast intriguing.

Siva Creative has started their own podcast with the stunning host and founder of Siva, Mallory Steele. Mallory spends each episode of the podcast, Scaling with Siva, interviewing business professionals on all things business and marketing. The conversations flow between how the guest made it to where they are in the industry, to tips on how to grow your business. Tune in to catch some business tips from Mallory and her guests on Scaling with Siva.

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