
What is a bounce rate and why does it matter?
What is it and why should I care? Google says “A bounce is a single-page session on your site”. In other words, your bounce rate
Coding for a Cause
What is it? Coding for a Cause (CFAC) is a volunteer work we do here at Siva Creative. We realized that many non-profit and charities

Influencer Advertising – Should My Business Invest?
Advertising as we know it began over 100 years ago and it started picking up exponential popularity in the mid 1920s. Companies have been paying
Marketing Trends of 2019
1- Mobile Friendly Website Today, mobile devices are an integrated part of everyone’s life. According to the Meeker 2018 Internet Trends Report, time spent on

No More Like Counts On Instagram
You wake up in the morning to your alarm ringing. You reach over, grab your phone to shut off your alarm and check your social

Have you tried Instagram’s new quiz sticker?
What is it? Now you can do even more with Instagram stories using the new feature called, quiz stickers. The quiz sticker for stories allows

How to Sell on Instagram
Everything you Need to Know About Instagram’s new Shopping Features. With over 130 million users, Instagram is quickly becoming THE platform for social media marketing

Why isn’t my website secure?
Did you know that having a secure website will increase your Google Rankings? Google made a formal announcement that HTTPS plays a factor in their

Jordyn Woods Red Table Talk: Is Your Brand Your Name?
Jordyn Woods, the ex-best friend of Kylie Jenner (the youngest of the Kardashian clan), has been under fire this past week in the tabloids, hateful

5 Steps to Achieve a Perfect Valentine’s Date Successful Marketing Campaign
Love is in the air, Valentine’s day is here! Getting ready for Valentine’s day is just as easy as running a successful digital promotion. Here

SEO…What Is It and Why Is It Important?
What is SEO? Okay so you keep hearing these three little letters…SEO, but what even is SEO? And why does every ad and email keep

6 Steps to Thrive as a Startup in 2019
Starting a business can be a scary, fun, exciting experience. If it’s your first time, you may have jumped in very quickly with both feet

Why Your Customers Are Buying From Your Competition
1. You Believe You Have Competition Competition is a mindset. A lot of business owner’s make the mistake of speaking ill of their ‘competition’ or

How To Get More Leads From LinkedIn
Should I waste my resources and valuable time to target my audience on LinkedIn? YES! Definitely yes and it should be a MUST! You should

How To Get More Leads From Your Home Renovation Website
It’s easy, you need to have an awesome website. 🙂 All joking aside, if you’re in home renovation business, you might want to consider renovating

How To Find NEW Approaches For OLD Back To School Marketing Strategies
Summer is almost over and September is usually the month when everyone wakes up and picks up where they left off before those long hot

Are You Ready To Launch Your Online Store?
You’ve found your passion in life and you want to turn it into business, by opening an Online Store. Hopefully you do fulfill the first

How to Generate Leads using Facebook Lead Ads
First off, what are leads? Leads are potential customers, or individuals that fit the description of your target audience as you have outlined. They display

The Do’s of Real Estate Marketing
We all understand the struggles of a competitive work environment, but no one feels the pressure more than Real Estate agents. Working as a little fish in a big pond can be difficult, but what can set you apart from the hundreds of Real Estate moguls strolling around your local neighbourhoods? The answer is simple…

How Can Your Small Business Benefit From Facebook Ads?
You run your business, you have a decent website, you are present on Social Media, your think you have it all covered, but yet, somehow

Why You Want Your Small Business Website To Be Accessible
Did you know that 1 in 7 Ontarians have a disability? There are programs that exist to help people read your website even if they

4 Marketing Tips To Succeed As A Realtor
The real estate world can be a very competitive place. It can be competitive for home owners trying to buy or sell a place, but

Do You Know Your Consumer?
WHO ARE THEY? So when we ask ourselves that question, be sure not to fall into the generic category of associating your consumer with the

Shopify or WooCommerce?
So you have this AWESOME product that you want to sell online and there’s lots of marketing and planning that needs to happen to launch

Last Minute Valentine’s Day Marketing Tips
Valentine’s Day is just a week from now and you still haven’t figured how to take advantage of it? It`s still not too late, thanks

WINTER EVENTS NEAR ME IN BARRIE
When you think of the phrase “social networking” what do you think of? Instagram? Face-book? Twitter? While all those answers are obviously very relevant and

Social Media Steps Every Chiropractor Should Follow
In the year ahead of us, all business`s should really focus on their digital presence and their marketing strategies. The easiest step to start with

Latest Marketing Trends That Will Help Your Practice Reach More Patients
This is the very start of the year 2018 and there are already so many predictions, new trends and analysis in the Digital Marketing Field.

How To Successfully Kick Off New Business Year
Holidays are behind us and we are still daydreaming of the fun times we had and processing all the food we had. First working week

8 Web Design Trends for 2018
1. Big and Bold Typography Your font needs to stand out! You want your users to notice your content, notice your head lines and most

Last Minute Tips To Kick Off Your Holiday Marketing Campaign
December is already here and you still haven’t figured out how to start your last Marketing Campaign for this year? Or you already started, but

Why You Need Great Photography For Your Business
If you are like myself, you have a low attention span when it comes to advertisements. I’ve heard them all before, I have heard your

Do You Have a Brand that Builds Your Business?
Brand, branding, brand awareness. Very common expressions in today’s modern business world and everyday life. But what do we actually know about branding? What is

6 Tips From Our Web Designer
Who better to ask some for tips than our very own designer! Jess McLaughlin can take anything ugly and make it beautiful. Whether it’s a

How to Increase Your LinkedIn Success
Why do I need LinkedIn? Great question. LinkedIn is a valuable tool for business owners and employees alike, whether you are looking to network or

Make Your Real Estate Facebook Page Worth Following
Do you have a Facebook profile? More than 2 billion people would answer with YES. Do you own a business? Are you advertising your business

Bill 148
It is shocking and it can be scary – the amount of change that will follow the release of Bill 148 in Ontario. Starting January 2018. min. wage jumps up to $14/hour and will be at $15/hour by January 2019.

Instagram Best Practices for Real Estate
Have you ever considered creating an Instagram profile for your Real-Estate Agency? Should your digital marketing strategy include this important social network? We want to

While your Charity helps the World, let your Website Help You
Did you know that there are estimated 170, 000 nonprofits and charities in Canada? Also, Canada`s charitable and nonprofit sector is the 2nd largest in the world.

7 Online Tips For Fitness Professionals
You are passionate about motivating others to live and pursue a healthy active lifestyle and you know almost everything there is to know about health

Boost Your Skilled Trade With a Skilled Website.
Do you own a business within the trades? A common trend within the skilled trades is having a positive word of mouth that will bring

5 Ways to Generate Sales from Your Realtor Website
No matter what business you are in, or whether you are a new or experienced real estate agent, one of the first things you need to consider is…..Who are you marketing to??? It may sound obvious to some, but so often it is forgotten. If you can nail exactly who your target audience is, you can receive more value from any money you spend on marketing in any form, newspapers, magazines, online ads, etc…

Is Your Website Design Reaching Its Creative Potential?
Have you heard? Creativity is lacking in the web design industry and you could say we need to band together to reinspire imagination.

Hospitality Begins Online
Whether you’re in the business of renting out log cabins nuzzled in the snowy ski hills of Nelson, BC, or running a quaint seaside bed and breakfast in Charlottetown, PEI, hospitality begins online.

Help Your Startup Bloom
Do you want to cultivate success? A great website can plant the seeds of a flourishing startup.

Humans of Siva Creative
Inspired by Humans of New York, every other Thursday we’ll be introducing you to one of our remarkable team members. While we’re big fans of LinkedIn, our resumes don’t tell our stories. This edition tells the tale of a self-professed hippie, the consequences of having a huge heart in a tiny start-up, and an impromptu trip to Africa.

Essential Accessibility Tips For Your Website
In order to maximize the number of potential visitors to your website, make it as accessible and user-friendly as possible. Google will favour websites that comply with Accessibility standards and rank them higher. Therefore, applying the AODA Guidelines to your website will be beneficial for your Search Engine Optimization! Consider implementing the following tips during the construction (or reconstruction) of your website.

Introducing Get Siva Social.
How many hours a day do we spend on social media? Sometimes we get lost looking at pictures, checking out statuses, or scrolling through our

Humans of Siva Creative
Inspired by Humans of New York, every other Thursday we’ll be introducing you to one of our remarkable team members. While we’re big fans of LinkedIn, our resumes don’t tell our stories. This edition tells the tale of a 20-something in the tech industry, website pet peeves, and a seaside town in England.

5 Reasons Why You Should Never Build Your Own Website
I see so many small businesses take advantage of build your own website platforms and it makes sense, it’s free and easy. You can design