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The Lipstick Effect: Recession-Proof Cosmetics

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The Power of Human Connection in Business and Marketing

In today’s fast-paced, digitally-driven world, the role of human connection in business and marketing cannot be overstated. While technology….
November 24, 2023
Luke Bazely

This week’s episode welcomes franchisor, entrepreneur, and self-proclaimed “overall OK guy”, Luke Bazely. Join host Arif Khan as he speaks to Luke about really using core values to direct your business, the importance of actually encouraging feedback, and why being an entrepreneur isn’t the same as being a business leader. “You’re the brand governor, you’re the culture governor."

November 17, 2023
Anthony Mac Neil

This week’s episode welcomes franchisor and President of Premier Sports Leagues, Anthony Mac Neil. Join host Arif Khan as he speaks to Anthony about building a strong franchising network, the advantages of standardization, standing out, and much more! “Do the right things, and then do them right!”

November 10, 2023
Alana Howard

This episode of the Thinc. Underground Podcast features Alana Howard, educator, innovator, and Founder of Cosmopolitan Academy. Join host Arif Khan as he speaks to Alana about the incredible resilience and growing equality of the cosmetic industry, as well as the role cosmetics play in mental health, confidence, and self-acceptance.

November 3, 2023
Richard Gurberg

This week’s episode welcomes President of Creatium Equipment, Richard Gurberg. Join host Arif Khan as he speaks to Richard about planning for the future, knowing your target audience, and streamlining production. “Plan, plan, plan!”

October 27, 2023
Dan Trommater

This week’s episode welcomes illusionist, workshop facilitator, and keynote speaker, Dan Trommater. Join host Arif Khan as he speaks to Dan about empowering the people around you, embracing failure, and the relief that can come from true transparency. “I Can’t change the way the earth rotates, but I can change how my orbit interacts with everybody else.

October 20, 2023
Steve Collette

This week’s episode welcomes Founder and President of East Brands, Steve Collette. Join host Arif Khan as he speaks with Steve about using data correctly, the human connections in business, and all things franchising! “Why does franchise development have to be so unpredictable and expensive?”

October 13, 2023
Mark Faris

This week’s episode welcomes a top 1% national realtor, broker, and CEO of Faris Team Real Estate and Faris Capital Partners, Mark Faris. Join host Arif Khan as he speaks to Mark about setting goals, staying the course, perseverance, and much more! “Business is about hitting and barrier and continuing to go. It’s like setting your GPS, hitting a road block, and finding a way around. You don’t think about turning back, that isn’t even an option.”

October 6, 2023
Bill Dowd

This week’s episode welcomes CEO of Skedaddle Humane Wildlife Control, Bill Dowd. Join host Arif Khan as he speaks to Bill about hiring strategies, working on the business (as apposed to in the business), and how Bill found success despite not coming from a business background. “Coming from a non-business background, I just knew about customer service, and I’m a big believer in that.”

September 29, 2023
Anita Larsen

This week’s episode welcomes business coach and Founder of LITA Coaching, Anita Larsen. Join Arif Khan as he speaks to Anita about the trap of competing on price, specializing in a niche, building culture, and much more. They also speak about a very common problem: clients who are convinced they need one thing, but really need another. “You get hired for a certain marketing project, but you could make it so much more successful if the other areas of the business were fixed.”

September 22, 2023
Ghinwa Merei

This week's episode welcomes financial planner, leadership coach, and Founder of Envisionary Innovative Consulting, Ghinwa Merei. Join host Arif Khan as he speaks to Ghinwa about the difference in her expectations and experience when moving to Canada, feeling burnout in her role as an employee, and finally, starting a business.

September 15, 2023
Nigel Southway

This week’s episode welcomes teacher, coach, and author of Take Back Manufacturing: An Imperative for Western Economies, Nigel Southway.

September 8, 2023
Wendy Kauffman

This week’s episode welcomes reputation, public relations expert, and Founder of Wendolyn Reputation Management, Wendy Kauffman.

August 28, 2023
Brian De Castro

This week’s episode welcomes fitness trainer, lifestyle coach, and Reiki master, Brian De Castro.

July 28, 2023
Sofia Aziz

This week’s episode welcomes Business Strategist and Founder of Potenzia Business Solutions, Sofia Aziz.

July 21, 2023
Kevin Kendrick

This week’s episode welcomes a top 1% real-estate producer in central Florida and leader of the Kendrick Team at EXP Realty, Kevin Kendrick. 🎙️

July 21, 2023
Karen Johnson

This week’s episode welcomes chartered accountant, consultant, and fractional CFO, Karen Johnson.

July 14, 2023
Adam Niman

This week’s episode welcomes educator, Co-Founder of Kibono, and author of Fortune or Fiction: Why The ‘Be Your Own Banker’ Concept Is Flawed, Adam Niman. 🎙️

July 11, 2023
Sam Gerstein

This week’s episode welcomes medical practitioner, researcher, coach, and author of Live Your Dreams: Doctor’s Orders, Dr. Sam Gerstein. 🎙️

July 7, 2023
Zuly Matallana

This week’s episode welcomes inventor, innovator, business leader, and founder of Tiara Bliss Inc., Zuly Matallana!

July 4, 2023
Fong Chua

This week’s episode welcomes entrepreneur, author, and speaker, Fong Chua. Arif Khan speaks with Fong about finding your unique voice, tackling imposter syndrome, intentional congruence, and much more!

June 29, 2023
Don Fletcher

This episode of the Thinc. Underground Podcast features inventor, artist, entrepreneur, and Founder of Bond Invention House, Don Fletcher.

June 27, 2023
Rick Goslin

Interested in cultivating leadership, building culture in an at-home model, or always wondered about the benefits of an outside perspective? Well, this week’s episode welcomes business fixer, executive leadership coach, and founder of Goslin Consulting Group, Rick Gosling.

June 23, 2023
Gary Semeniuk

This week’s episode of Thinc. Underground welcomes veteran realtor, builder, strategist, and expert in residential and commercial investment, Gary Semeniuk. 🎙️

June 20, 2023
Robin Okonta

This week’s episode welcomes educator, strategic planner, and CEO of Okonta Solutions, Robin Okonta. Arif Khan speaks with Robin about empathy, growth, and the importance of using experience to educate and empower.

June 20, 2023
Cathalina Orozco

This week’s episode is excited to welcome Founder and Chief Visionary of Sunlight Foundation, Cathalina Orozco. Join Arif Khan as he talks with Cathalina about the growing importance of making “going green”, a key part of your business strategy.

June 14, 2023
Justin Boyd

This episode of the Thinc. Underground Podcast features Fractional CFO Justin Boyd, of Boyd Executive Consulting.

June 9, 2023
Jacob Amaral

This week’s episode welcomes computer scientist, developer, and analyst, Jacob Amaral. Join host Arif Khan as he speaks with Jacob about trading, risk management, grabbing opportunities, and the evolving role AI is taking in the market.

June 2, 2023
Craig Busch

Arif Khan chats with Craig Busch, entrepreneur, innovator, and founder of Busch Systems International and Vision Barrie.

May 25, 2023
Arlinda Demiri

Thinc Underground host Arif Khan sits down with educator and entrepreneur Arlinda Demiri.

May 19, 2023
Howie Brox

This week's episode welcomes brand expert, negotiator, and lobbyist, Howie Brox.

May 15, 2023
Teena Sauve

This episode taps into Teena's rich, varied, and award-winning careers in healthcare, product development, client relations, management, and more.

November 24, 2023
Luke Bazely

This week’s episode welcomes franchisor, entrepreneur, and self-proclaimed “overall OK guy”, Luke Bazely. Join host Arif Khan as he speaks to Luke about really using core values to direct your business, the importance of actually encouraging feedback, and why being an entrepreneur isn’t the same as being a business leader. “You’re the brand governor, you’re the culture governor."

November 17, 2023
Anthony Mac Neil

This week’s episode welcomes franchisor and President of Premier Sports Leagues, Anthony Mac Neil. Join host Arif Khan as he speaks to Anthony about building a strong franchising network, the advantages of standardization, standing out, and much more! “Do the right things, and then do them right!”

November 10, 2023
Alana Howard

This episode of the Thinc. Underground Podcast features Alana Howard, educator, innovator, and Founder of Cosmopolitan Academy. Join host Arif Khan as he speaks to Alana about the incredible resilience and growing equality of the cosmetic industry, as well as the role cosmetics play in mental health, confidence, and self-acceptance.

November 3, 2023
Richard Gurberg

This week’s episode welcomes President of Creatium Equipment, Richard Gurberg. Join host Arif Khan as he speaks to Richard about planning for the future, knowing your target audience, and streamlining production. “Plan, plan, plan!”

October 27, 2023
Dan Trommater

This week’s episode welcomes illusionist, workshop facilitator, and keynote speaker, Dan Trommater. Join host Arif Khan as he speaks to Dan about empowering the people around you, embracing failure, and the relief that can come from true transparency. “I Can’t change the way the earth rotates, but I can change how my orbit interacts with everybody else.

October 20, 2023
Steve Collette

This week’s episode welcomes Founder and President of East Brands, Steve Collette. Join host Arif Khan as he speaks with Steve about using data correctly, the human connections in business, and all things franchising! “Why does franchise development have to be so unpredictable and expensive?”

October 13, 2023
Mark Faris

This week’s episode welcomes a top 1% national realtor, broker, and CEO of Faris Team Real Estate and Faris Capital Partners, Mark Faris. Join host Arif Khan as he speaks to Mark about setting goals, staying the course, perseverance, and much more! “Business is about hitting and barrier and continuing to go. It’s like setting your GPS, hitting a road block, and finding a way around. You don’t think about turning back, that isn’t even an option.”

October 6, 2023
Bill Dowd

This week’s episode welcomes CEO of Skedaddle Humane Wildlife Control, Bill Dowd. Join host Arif Khan as he speaks to Bill about hiring strategies, working on the business (as apposed to in the business), and how Bill found success despite not coming from a business background. “Coming from a non-business background, I just knew about customer service, and I’m a big believer in that.”

September 29, 2023
Anita Larsen

This week’s episode welcomes business coach and Founder of LITA Coaching, Anita Larsen. Join Arif Khan as he speaks to Anita about the trap of competing on price, specializing in a niche, building culture, and much more. They also speak about a very common problem: clients who are convinced they need one thing, but really need another. “You get hired for a certain marketing project, but you could make it so much more successful if the other areas of the business were fixed.”

September 22, 2023
Ghinwa Merei

This week's episode welcomes financial planner, leadership coach, and Founder of Envisionary Innovative Consulting, Ghinwa Merei. Join host Arif Khan as he speaks to Ghinwa about the difference in her expectations and experience when moving to Canada, feeling burnout in her role as an employee, and finally, starting a business.

September 15, 2023
Nigel Southway

This week’s episode welcomes teacher, coach, and author of Take Back Manufacturing: An Imperative for Western Economies, Nigel Southway.

September 8, 2023
Wendy Kauffman

This week’s episode welcomes reputation, public relations expert, and Founder of Wendolyn Reputation Management, Wendy Kauffman.

August 28, 2023
Brian De Castro

This week’s episode welcomes fitness trainer, lifestyle coach, and Reiki master, Brian De Castro.

July 28, 2023
Sofia Aziz

This week’s episode welcomes Business Strategist and Founder of Potenzia Business Solutions, Sofia Aziz.

July 21, 2023
Kevin Kendrick

This week’s episode welcomes a top 1% real-estate producer in central Florida and leader of the Kendrick Team at EXP Realty, Kevin Kendrick. 🎙️

July 21, 2023
Karen Johnson

This week’s episode welcomes chartered accountant, consultant, and fractional CFO, Karen Johnson.

July 14, 2023
Adam Niman

This week’s episode welcomes educator, Co-Founder of Kibono, and author of Fortune or Fiction: Why The ‘Be Your Own Banker’ Concept Is Flawed, Adam Niman. 🎙️

July 11, 2023
Sam Gerstein

This week’s episode welcomes medical practitioner, researcher, coach, and author of Live Your Dreams: Doctor’s Orders, Dr. Sam Gerstein. 🎙️

July 7, 2023
Zuly Matallana

This week’s episode welcomes inventor, innovator, business leader, and founder of Tiara Bliss Inc., Zuly Matallana!

July 4, 2023
Fong Chua

This week’s episode welcomes entrepreneur, author, and speaker, Fong Chua. Arif Khan speaks with Fong about finding your unique voice, tackling imposter syndrome, intentional congruence, and much more!

June 29, 2023
Don Fletcher

This episode of the Thinc. Underground Podcast features inventor, artist, entrepreneur, and Founder of Bond Invention House, Don Fletcher.

June 27, 2023
Rick Goslin

Interested in cultivating leadership, building culture in an at-home model, or always wondered about the benefits of an outside perspective? Well, this week’s episode welcomes business fixer, executive leadership coach, and founder of Goslin Consulting Group, Rick Gosling.

June 23, 2023
Gary Semeniuk

This week’s episode of Thinc. Underground welcomes veteran realtor, builder, strategist, and expert in residential and commercial investment, Gary Semeniuk. 🎙️

June 20, 2023
Robin Okonta

This week’s episode welcomes educator, strategic planner, and CEO of Okonta Solutions, Robin Okonta. Arif Khan speaks with Robin about empathy, growth, and the importance of using experience to educate and empower.

June 20, 2023
Cathalina Orozco

This week’s episode is excited to welcome Founder and Chief Visionary of Sunlight Foundation, Cathalina Orozco. Join Arif Khan as he talks with Cathalina about the growing importance of making “going green”, a key part of your business strategy.

June 14, 2023
Justin Boyd

This episode of the Thinc. Underground Podcast features Fractional CFO Justin Boyd, of Boyd Executive Consulting.

June 9, 2023
Jacob Amaral

This week’s episode welcomes computer scientist, developer, and analyst, Jacob Amaral. Join host Arif Khan as he speaks with Jacob about trading, risk management, grabbing opportunities, and the evolving role AI is taking in the market.

June 2, 2023
Craig Busch

Arif Khan chats with Craig Busch, entrepreneur, innovator, and founder of Busch Systems International and Vision Barrie.

May 25, 2023
Arlinda Demiri

Thinc Underground host Arif Khan sits down with educator and entrepreneur Arlinda Demiri.

May 19, 2023
Howie Brox

This week's episode welcomes brand expert, negotiator, and lobbyist, Howie Brox.

May 15, 2023
Teena Sauve

This episode taps into Teena's rich, varied, and award-winning careers in healthcare, product development, client relations, management, and more.

March 10, 2023
Teresa Woolard

Thinc Underground host Arif Khan chats with serial entrepreneur, speaker, and leadership coach Dr. Teresa Woolard.

December 9, 2022
Koleya Karringten

Thinc Underground host Arif Khan talks with Entrepreneur, Innovator, Connector Koleya Karringten.

December 9, 2022
Dawn Mucci

Thinc Underground host Arif Khan sits down with entrepreneur and franchise pioneer Dawn Mucci.

December 9, 2022
Hugo Breton

Thinc Underground host Arif Khan and business host Hugo Breton

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