The insurance brokerage market is a highly saturated sector, filled with dozens of independent brokers and agencies eager to secure their next client. Though AiA Founder and President Rajiv Verma had over 16 years of experience in the field of insurance brokerage, he found it difficult to establish himself in Southern Ontario’s competitive market. To contend with their competition, AiA Insurance knew they had to take advantage of the potential that could be made available to them through digital advertising. AiA had been around for two years when they partnered with Siva Creative, but they had very little audience data. They were unaware of who their ideal audience was and how to best market their brokerage. Their business was stable, but it was not scaling.

DealerPlan came to Siva Creative with the goal of generating qualified leads focusing on high-end dealerships. They wanted a website overhaul that created a place where clients could access information, engage services, make contact and segregate the website to cater to target both consumers and dealerships.

Dockside publishing came to us to re-create their current website. They wanted a more modern design that matched their current branding and published magazines.

Full rebrand, baby! The client wanted to rebrand from Miller Tech to True North Integration. It was important to showcase the new brand, give the brand a voice, and a professional tone. The website had to reflect the house automation system that True North offers to their customers. The client desired a website that was easily digestible and created to convert leads that turn into lifetime clients.